Before someone visits a church, they search for that church’s website on the internet. If the church has an informative, appealing website, the person may visit the church. If the church does not have a website, the person will most often not visit.
That is why it is important that your church has a visually inviting, up-to-date, informative website that prominently displays photos of church members ministering to others instead of pictures of the building and listings of dates in the church’s history. Your church should communicate important information about service times and ministry opportunities in clear and concise ways – and that information should be consistent across all formats: website, phone message, social media posts, etc.
Take a few minutes right now to make sure that your church website and phone message are each communicating accurate information about worship time(s) and small group opportunities for this week.
Be sure your church website and phone message also contain:
Because the focus of a church website should be attracting visitors to the church, the following content should be prominently featured on the homepage of the site:
An effective church website uses pictures more than words to show visitors to the site about the life of the church. Images should feature members of the church in non-posed photos in worship, during times of fellowship, engaged in mission, in small-group studies, and more.
People visiting the church website will make their decision on whether to visit the church based on the ministries they see represented. Posting a picture of the church building is far less important than posting photos of members engaged in ministry.
United Methodist Communications offers these resources to help your congregation connect with people beyond the walls of the building:
Be sure to follow Safe Sanctuary practices and U.S. Copyright laws when posting images to the church website and/or social media channels.
If you have a question for the Communications office about your East Ohio Conference church website, please e-mail it to us.
The East Ohio Conference Office:
located in North Canton, OH,
near Akron-Canton Airport.
8800 Cleveland Ave. NW
North Canton, OH 44720
Local: (330) 499-3972
Toll Free: (800) 831-3972
Monday through Friday
8:30 a.m. - 4:00 p.m.
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